Rollin' Roots is a conceptual indie-folk and rock music festival that I created for my senior thesis and was inspired by my passion for music. The Michigan-based festival is a celebration of the folk and indie music genres and its long history with the state. I created a variety of promotional posters, merchandise, and a social page for the event which informs visitors about the music acts performing, ticket details, and information about the festival's venue, Holland State Park. 

You can find the Rollin' Roots Instagram account here.